Ever wonder how some mind-boggling clothing items got such a chokehold on us? (Who could forget the stretchy chevron print maxi skirts everyone was wearing in 2012?). It might be herd mentality or the strange way the economy seems to affect hem lengths, but here’s one simple explanation: we buy these crazy trends because retailers are selling them . . . not because we genuinely like them.
The good news is you don’t have to let clothing brands dictate what you like–you can let your own genuine preferences lead the way. And this is where Mae Threads can help you. At Mae, we put you in the driver’s seat by enabling mindful wardrobe building (M), creating an approachable place for self-expression (A), and empowering our customers (E). Here’s how:
M: Mindful Wardrobe Building
Imagine what your wardrobe would look like if you purchased every clothing item you saw in an Instagram ad. You’d go to get dressed in the morning and see faux leather leggings and floral cottage dresses, preppy button-downs and cowgirl boots: workable for the eclectic girl, but frustrating for the rest of us. Building a functional wardrobe has to be done intentionally. You need pieces that reflect your personal style and fit within your budget (and won’t end up in a donation bag in the back of your car before the end of the year).
That’s why we do things a little differently than other boutiques: we listen to you! Instead of guessing what you might like, we invite you to vote on which items you want to see in our collection. This gives you the chance to consider each piece thoughtfully: does it fit your lifestyle? Your budget? Your style priorities? If so, you can vote “yes” with confidence and know that you will love and wear that item for years to come.
A: Approachable Fashion for Real Women
If you’re like us, shopping trips often end in one of two ways: (1) frustration that nothing was quite right and you’re going to have to settle or (2) frustration that everything you saw was gorgeous… and way too expensive. So we’ve made it our mission to take the frustration out of clothes shopping. In quick and easy Instagram polls, we ask for your input on the pieces we’re thinking of adding to our collection. If there’s a piece you love but don’t see in our store, send us a screenshot or a link, and we’ll do our best to find it for you—sometimes at a better price than other boutiques!
You get to build our collection with us. And once a certain number of customers commit to an item, we place the order, meaning no overstock, no waste, and no need for high markups. This way, we can offer you high-quality, on-trend pieces at prices that won’t break the bank.
Weekly Secret Promo Code: voteweekly10
E: Empowering Through Style
Think back to a time when you were wearing just exactly the right outfit. You felt confident, were prepared for the occasion, and looked like the best version of yourself. It’s such a nice feeling!
Our dream is to make that feeling possible for you every day. Whether you’re running errands, in meetings, chasing after little ones, or lounging by the pool, our collection has something for every stage of life. And with our voting system, you get a say in what that looks like.
At Mae Threads, we believe fashion should reflect your personal style, not the whims of big retailers. We put the power in your hands through our voting system, which (in our humble opinion!) is a refreshing alternative to traditional fashion cycles. As you’re building a mindful wardrobe, seeking approachable pieces, and looking to feel empowered through your style choices, Mae Threads is here to make your fashion goals a reality. Join us in redefining fashion—one thoughtful vote at a time.
